Understanding Your Employee Needs

Understanding Your Employee Needs

Making a decision to launch a new product is similar to making any decisions about your employee benefit plans. You would never come out with a new product without understanding the marketplace, clients and current business environment – so it’s important to make sure that you understand your employee needs before deciding on a new group benefit plan. 

Here are a few simple steps to follow to properly determine what type of health benefits might interest you and your team:

1. Try to determine what type of employee health benefits other employers in your industry are offering. General information is often available from Chamber of Commerce and the Conference Board of Canada;

2. To understand what your employee needs and what preferences, health and expectations they have of your group benefits plan, conduct a survey 

3. Examine the demographic profile of your employees and previous claims experience (if available) to properly classify the needs of the workforce. Doing this will also help to determine options that will meet the requirements and expectations of the largest number of employees.

For more information on group benefits or to get second eyes on your policy, call us today at 905-696-9090 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.  

Source: Equitable


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